Joint Managing Director & Partner

Woody brings over 15 years of experience in consulting, collaborating with clients in both private and public sector in the areas of outcome-driven transformation, delivery unit design and execution, and strategic advisory. He played pivotal leadership roles in various transformation programmes both in the public and private sector conducted in Malaysia, Tanzania, South Africa, Oman and India, which enables him to adapt transformational approaches to different cultural and government systems.

Woody’s role in Oman’s National Program for Enhancing Economic Diversification (Tanfeedh) included the operationalization and development of the initial foundation of the Implementation Support & Follow-up Unit (ISFU) under the Diwan of Royal Courts. In this capacity, Woody served both as the initial operational lead, including the setup of its performance monitoring, problem-solving escalation platforms and recruitment of Omani talent. He also served as an advisor to the Chairman which positions him well to support the setting up or identifying improvements for any Delivery Unit.

His experience in various national-level Transformation programmes includes the facilitation of public-private partnership projects, inter-agency and organisation coordination, national representation in regional inter-governmental efforts, marketing and product development, and also policy advisory. Woody also possesses extensive experience applying PEMANDU Associates’ Big Fast Results (BFR) Methodology – 8 Steps of Transformation © in pragmatically resolving sectoral issues in Tourism, Logistics, Manufacturing, Energy, Mining, Governance, Rural Utilities, Export Facilitation and Human Capital Management.

Woody’s private sector transformation work has included one of the world’s leading manufacturers in Malaysia, a luxury retail company in UK and also one of Oman’s largest private ports.

Woody most recently led the development of the most comprehensive index on COVID-19 recovery in the Global COVID-19 Index (GCI) which can be found at covid19.pemandu.org. The GCI has been given qualified endorsement by the World Health Organisation and is also internationally awarded by the World Information Technology and Services Alliance (WITSA) for its 2020 Global ICT Excellence Awards.

Prior to PEMANDU Associates, Woody provided Human Capital Management consultancy and was involved in the design and implementation of Enterprise Resource Planning solutions for a variety of private sector clients in Malaysia, Singapore, Indonesia and New Zealand.

Woody has made his mark as a pragmatic, action-oriented leader with multi-country on-ground experience in the implementation of socio-economic and business transformation. He is also the lead creator of the award-winning Global COVID-19 Index (GCI).

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