Executive Vice President & Partner

Alex has enjoyed a career with brands for almost 3 decades. Cutting his teeth in several facets of the publishing, broadcasting and brand marketing business, Alex represents one of the more diversely skilled business consulting individuals of the group.

Helming leadership roles in established national publishing and broadcast companies such as The Star, NST, Astro, ntv7 and TV3, Alex also had international broadcast stints with ABC in New York, DIRECTV in California, as well as Singapore Press Holdings, Mediacorp Singapore and Mauritius Broadcasting Corporation.

In 2010, Alex joined PEMANDU bringing his unique blend of perspectives as a brand and marketing communications practitioner to the public sector, developing an imaginative and effective take on public impact and experiences across quality visual, written and spatial representations.

As part of PEMANDU’s proprietary Big Fast Results (BFR) Methodology public sector delivery, Alex led the National Transformation Programme communications team between 2010 – 2017 to produce a string of new communication concepts and deliverables for a platform of media that are being adopted and implemented by clients globally today. He was also instrumental in designing the Global Transformation Forum (GTF) in 2015 & 2017.

In April 2018, Alex founded COMMUNICATE. Today he serves as both the EVP & Partner of PEMANDU Associates and the Managing Director of PEMANDU Communications.

Alex is a communication activist who possesses an understated creative energy to consistently generate bold ideas.

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