CEO Column - 10 Questions -01 -bnw

My 10 Quick Answers to 10 Common Questions Around Transformation

Since we established PEMANDU Associates, our client engagements have taken me across over 20 countries. And while the socio-economic or business contexts can differ greatly from country to country, what I’ve noticed to be a constant are the questions I’m frequently asked about on what PEMANDU Associates does. In light of this, I thought it would be good to share my quick-fire responses to 10 of the most frequently asked questions from both governments and businesses worldwide.

 

Question 1: What is the value proposition of PEMANDU Associates to your clients?

Our value proposition is simple – we help our clients transform in order to achieve Big Fast Results.

I think transformation is only a worthwhile venture if it delivers results. Any leader who pursues large scale change has to justify this often painful process of change by delivering quick and significant results. Our emphasis on the speed of delivery is key to ensuring that those involved do not lose interest through a lack of progress toward the big goal.

 

Question 2: What do you think are the critical success factors for successful transformation to achieve big fast results?

For any transformation to be successful, I believe that two critical success factors must come into play. Firstly, transformational leadership – requiring a paradigm shift in leaders where all decisions and actions are anchored towards effecting transformational change. Secondly, a new way of working (which includes a new way of communicating). There is no way that an organisation can transform unless it puts in place a radically new way of doing things. These two things are the prerequisites, without which transformation will not deliver big fast results.

 

Question 3: How does PEMANDU Associates help clients navigate their transformation journey so that the two critical success factors exist in their organisation?

At the firm, we have developed our own proprietary methodology to help organisations take their transformation journey forward. These are our 6 Secrets of Transformational Leadership© and our Big Fast Results (BFR) Methodology – 8 Steps of Transformation©. The former creates that behavioural shift to lead transformation, while the latter provides the practical framework to operationalise transformation at an extremely granular level.

 

Question 4: How important is the delivery of results as a measure of success for transformation?

It is critical. I believe that if the transformation work does not deliver tangible results, it is a failure. In fact, I will push this point even further; if it does not deliver tangible results in the first year of implementation, I consider it a failure. For this reason, at PEMANDU Associates, we are fixated on big fast results.

 

Question 5: Can you give an example of a company where your approach has been successfully implemented to achieve big fast results?

When I was appointed as CEO of Malaysia Airlines (MAS) in December 2005, the company was on the brink of bankruptcy and had just recorded the biggest financial loss in its corporate history. By applying the methodologies that I just described, in my first year, we successfully turned the airline around and recorded the company’s highest ever profit of RM840 million in the second year.

 

Figure 1: MAS Successful Turnaround in Profitability

 

Question 6: Do you have another example in a different industry?

When I was appointed Managing Director of Shell Middle Distillates Synthesis (SMDS) Malaysia in 2003, the company had been unprofitable for 10 years. Shell MDS was the first Gas to Liquids (GTL) company in the World.

I recall on my Townhall session with staff, observing a huge sense of desperation and hopelessness. Absolutely convinced that it couldn’t be done, someone actually challenged me with a small wager that if the company became profitable within the timeframe I was given, he would pay me RM100 (a very modest bet for someone so sure of the outcome). But applying the methodology, we successfully turned the company around in just 6 months. I held the gentlemen to his word and to this day, the RM100 note can be found, framed in the Bintulu office with a note from him! We registered record profits year-on-year for 3 consecutive years.

By the way, there are many other case studies where PEMANDU Associates have helped clients succeed in their transformation programme to achieve big fast results. For example, we helped two universities successfully improve their profitability and their global ranking in the first 2 years of implementation. Another example is an unprofitable railway company that was successfully turned around in just the first year of implementation.

Figure 2: Shell Middle Distillates’ (SMDS) 10 years of consecutive losses

Figure 3: SMDS successful business turnaround

 

Question 7: Many of the examples you quoted are businesses. How about Governments in countries around the World, where the methodologies have been successfully implemented?

At PEMANDU Associates, we have been engaged to help many Governments around the World to help them increase investments in their economy. Our lab methodology, which involves a collaborative and meticulous approach to mapping out socio-economic transformational plans have helped many countries secure massive private investments in their first year of implementation.

For example, from the 8-week labs in Malaysia conducted in 2010, there were 131 projects with $406 billion of private investments, creating 3.3 million jobs.

In Oman, the 6-week labs generated 121 projects worth $42 billion investments.

In Nigeria, the 6 weeks labs generated 133 projects worth $51 billion investments, creating 692,000 jobs.

 

Question 8: Can you give social, non-economic examples in Malaysia where your methodology has been successfully implemented?

Using the methodology, under its Government Transformation Programme during the period of 2010-2017, Malaysia was able to reduce its crime index by 53%. Prior to this, the crime index increased by 43% over 4 years. In addition, the methodology was able to improve literacy and numeracy rates amongst primary schools (year 3) from 60% to 98%. Furthermore, urban public transport ridership modal share increased from 12% to 25%, while rural infrastructure (water, electricity and roads) benefited 6.6 million rural people with cash payments given to people whose incomes were in the bottom 30%.

 

Question 9: What are the pitfalls that might derail the transformation work from being successful?

The biggest pitfall is leadership commitment. This must be an enduring commitment, even in the face of resistance to change.

The second pitfall is the failure to institute a new way of working. There is a lot resistance from people who are not prepared to let go of the old ways of doing things. It requires relentless discipline and intervention to institutionalise the new way of working so that it becomes second nature.

 

Question 10: The case studies you refer to are impressive. How do you ensure that the methodology and lessons are shared more broadly so that other countries can learn and apply these transformation techniques?

The World Bank has written a case study on the PEMANDU approach in Malaysia. This case study document is one of the top hits within the World Bank’s report, which raked in the highest downloads. In addition, Princeton and Harvard have also separately written case studies of our methodology.

Apart from that, together with an excellent team of experts, I have been lecturing at the Harvard Ministerial Leadership Programme for the last 4 years. Held twice a year (April and June) in Boston, ministers from around the World attend this intensive leadership programme. I use this opportunity to share our methodology and encourage ministers to undertake their own transformation journey in their respective countries and contexts.

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Outlook 2020 – the tourism industry at a glance

2020 is gearing up to be a big year. Prime Minister Tun Mahathir Mohammad launched the new Visit Malaysia 2020 campaign earlier in July complete with a logo, slogan and new tourism targets for next year. Building off 2018’s achievements of 25.8 million arrivals and RM84.1 billion in tourism receipts, the government has set its sights on reaching a target of 30 million arrivals and RM100 billion in receipts for 2020. While much attention (and criticism) was given to the design of the new logo, we need to start thinking about how we can best ensure that not only do we meet the targets, we do so in a sustainable way that does not encourage over-tourism or the wrong kind of image for Malaysia.

Reaching 30 million arrivals and RM100 billion receipts is an ambitious goal but not an impossible one. Tourism in Southeast Asia is growing rapidly and is expected to contribute 4.9% (USD209.4 billion) to the region’s combined GDP by 2025, making Southeast Asia the second-fastest growing region for tourism in the world after South Asia. In Malaysia, tourism has been a key contributor to the overall economy; inbound tourism contributed 5.9% to the country’s GDP last year and 6.1% in 2017. After manufacturing and commodities, it is the third largest contributor to Malaysia’s foreign exchange receipts.[1] Tourism Malaysia remains confident that the industry will be on track to meet these targets; in fact, results from the first quarter of 2019 showed a growth of 4.8% in tourist arrivals and a surge of 16.9% in tourism revenue compared to the same period last year.[2]

The case for change

Currently, Malaysia is focused on numbers – increasing the number of inbound tourists into Malaysia and increasing the amount they spend here from lodging to money spent on food and drinks as well as entertainment. Malaysia’s track record in that respect has been limited. Compared to the past 10 years, the number of tourist receipts and number of arrivals has not grown exponentially; in fact there has only been an increase of MYR5 million in receipts since 2007.

However, demand is changing. Mass tourism is no longer sufficient. Travellers today are getting more selective when choosing their travel destinations and planning their itinerary. A study by Expedia Group found that people tend to choose travel destinations based on the activities available, whether it could prove to be a once in a lifetime experience and to experience the culture. Almost 60% of respondents to the Bookings.com survey would choose to not go to a destination if they feel it will negatively impact the people who live there.[3] This increasing awareness has led to more travellers to literally seek out the path less travelled. Rather than simply hopping from landmark to landmark, travellers today want to do something. This could be anything from learning local arts and crafts, doing outdoor sports and activities, cooking the local cuisine, or even volunteering.

We’re also seeing a rise of younger travellers. More millennials today have reached a point in their lives where they are earning more and willing to spend more on vacation. Expedia reports that millennials are the group most likely to travel either for business or leisure, taking an average of 2.9 personal trips and 1.6 business trips a year.[4]

How people are using social media is also changing the way the tourism industry operates. With the speed and convenience of (almost) universal internet connection, all it takes is a few seconds on Instagram for someone’s holiday photos, videos and stories to spread through the circles of followers online. In fact, it seems people are making decisions based on whether or not where they’re going is worth posting on the platform themselves – a survey found that more than 40% of people under the age of 33 prioritise ‘instagrammability’ when choosing a holiday destination.[5]

Even the way travel information is consumed and used is changing. Generic, comprehensive travel guides are of the past, with more travellers using increasingly short-form, hyper-relevant and individualised content which can be neatly integrated into social media feeds. A survey by Booking.com found that 52% of travellers would be excited about tech travel innovations such as a digital tour guide to give a truly bespoke experience.

What can be done

Reflecting on her experience working to deliver transformational change to the tourism industry, Dr Sarinder, Executive Vice President at PEMANDU Associates, notes that the response from the private sector tends to be very good. Private sector players have shown a willingness to cooperate in labs and are willing to do what needs to be done to drive the industry forward – what they need is support from the government. There is an opportunity here for Tourism Malaysia to change the mindset and play a more facilitative role in creating a private sector-driven industry that is accessible, interesting and sustainable.

 Many of Malaysia’s selling points are focused on shopping (we’ve seen five outlet malls pop up in five years, one of which is conveniently located just a stone’s throw away from KLIA airport) or on landmarks where busloads of tourists unload, take pictures, then get back on the bus to be whisked away to the next destination. This isn’t sustainable in the long run and it runs the risk of painting Malaysia as a one-visit destination.

Instead, we could focus on creating unique, memorable experiences to encourage people to come back. Global best practice has shown that in order to truly connect with visitors (and ultimately, grow market share) the focus needs to be on the emotions, feelings and sensations the visitors experience throughout their journey.

  1. Offer a steady stream of fresh tourism products

Unfortunately, the revenue-generating potential of our local tourist sites are currently not fully maximised due to the lack of creative content and experiences provided by these sites.

Tourism site operators and service providers need to look into offering new paid experiences to increase their potential revenue. One way this could be done is to allow private sector companies to develop and manage publicly owned sites that have been evaluated to have the potential to become tourist attractions. This way, the quality and type of experiences offered at the site will be driven by the private sector who tend to have more time and money to invest in development planning and are usually the first ones to capitalise on a new trend. They may, however, fail to adequately consider the economic and social benefits which is where the government can step in to regulate the industry and ensure it benefits the nation holistically.

  1. Use social media to spread brand awareness and capture interest

Customer service and satisfaction have been transformed as a result of the widespread use of social media as a way to record and communicate experiences. People today choose where to go based on word of mouth. When choosing a destination, they ask their family members, friends and even co-workers if they have been there before. Failing that, they turn to travel blogs and videos taken by others who have been there and are sharing their experiences with the world. Over 97% of millennials share photos and videos of their travels online, building an influential web of peer-to-peer content that is valuable to discerning industry players.

This trend hasn’t gone unnoticed. Many hotels and attractions overseas have turned to running social contests and campaigns to ensure that they get some credit for their visitor’s social activity.[6] Instead of using staged, professional photos, campaigns encourage visitors to take their own photos, tag them with a hashtag relating back to the attraction, and upload them onto social media for a reward. This creates user-generated content that is free, authentic and able to be repurposed across its marketing channels. Some attractions here are beginning to do the same. The ESCAPE theme park, based in Penang, ran a campaign on Facebook in April this year calling for visitors to post pictures of themselves on the site under the hashtag #escapephotosplash. Event venue Glamz, situated in Genting Highlands, tags all its posts and pictures shot on location with their unique hastag #glamzatgenting. However, more could be done to capitalise on the rising popularity of short, user-created travel videos or ‘vlogs’ shared on social media.

  1. Improve Malaysia’s marketing and cohesive brand image as a destination of choice

Budget is a common constraint when it comes to marketing tourism in Malaysia. In order to relieve some of the burden, marketing efforts could be collectively owned and collaboratively executed by both public and private sector players.

For example, as the government representative, Tourism Malaysia could take the lead in determining the marketing direction for the major markets and focus on a theme-based schedule to guide the industry players in their marketing efforts to sync with the overall messaging focus. This will ensure cohesivity on similar tourism products with both public and private sector players leveraging on each other’s marketing content. By doing so, the collaborative effort between Tourism Malaysia and private sector players will generate a comprehensive, streamlined tourism messaging but with the marketing expenses diffused across the industry. That said, it is important to understand that this approach does not play down other offerings but rather enables time for product development and can also reduce product fatigue.

  1. Upskill the local talent

There is a gap between the skills of local graduates and the demands of the industry. The hospitality and tourism syllabus currently taught in tertiary education institutions in Malaysia tend to lean towards hotel management and theoretical concepts. MATTA has commented before that no university or college provides actual job skill requirements needed by the tourism industry.[7] The industry is looking for graduates with technical knowledge, customer service skills and language proficiency in order to efficiently and effectively serve customers.

Understanding that the process of changing the academic syllabus within tertiary education institutions isn’t going to be quick or easy, this is an opportunity for the private sector to step up to the plate and offer apprenticeship programmes – divided between 70% on-the-job skills development and 30% certified knowledge training – to upskill our local graduates. Research has shown that apprenticeship in the leisure, tourism and hospitality sectors provide the best opportunities for fresh graduates to gain experience and customer skills.[8] In turn, offering apprenticeships helps to improve employee retention and company loyalty as many stay on to become full-time staff.

The times, they are a-changin’

Moving into 2020, the landscape of tourism is changing. Even the word ‘tourist’ is becoming outmoded, with many preferring the term ‘traveller’ when thinking about going abroad for vacation as the term ‘tourist’ has become attached to a few too many negative stereotypes.[9] In addition, while price is still important, we’re seeing more people make travel decisions based on their heart rather than their wallet. This has led to a growing change in consumption patterns, as more travellers come to places like Malaysia looking for unique experiences, rather than for shopping.

It’s also important to ensure that our attractions are being marketed and managed properly. This means creating end-to-end management; from ensuring that the site is accessible to all visitors and is connected to public and private transport, to seeing that it is marketed properly using a variety of channels as well as a storyline that is based on the site’s history and charms to garner public interest. Much like the old travel slogan “Malaysia, Truly Asia”, Malaysia is home to many interesting and uniquely Asian attractions which, if managed well, can easily get us to that RM100 billion target.

  1. The Edge Malaysia, 2019
  2. Prime Minister’s Office, 2019
  3. Bookings.com, 2018
  4. Expedia Group
  5. Econsultancy, 2019
  6. Entrepreneur, 2017
  7. New Straits Times, 2019
  8. Travel Daily, 2018
  9. The Invisible Tourist, 2017
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Going Green – Sabah’s ecotourism industry going on strong

Today, more people are planning to go green not just at home but also on holiday. In recent years, there has been a major growth of interest in responsible travel or ecotourism, outpacing interest in the more traditional sun-and-sand holiday. In fact, some experts estimate that ecotourism now represents 11.4% of all consumer spending[1] and it is estimated that the number of eco-tourists increases by about 10% annually[2]. With all the coverage on the dangers of environment degradation and climate change, more tourists are conscious of their ecological impact when they visit natural areas and are willing to give a little bit back to the environment and the people who live there.

Other countries have stepped up to the plate to promote a more sustainable way of tourism. For example, when a video showing sewage flowing directly into the waters of Boracay Island in the Philippines went viral in early 2018 (which was referred to as a “cesspool” by President Rodrigo Duterte), the government was quick to dispatch an emergency government taskforce to save the island from a possible ecological catastrophe. The island was closed for six months for repair and restoration. It has since been re-opened, but visits are still being closely regulated by the government. Cruise ships have been banned during peak seasons and alternative island destinations have been sanctioned in a measured way.

For Malaysia, this means managing the impact of tourism on the environment, landscape and local communities. We’re fortunate to have tourism, culture and the environment all under the same ministry which should make it easier to craft the right policies and ensure that everyone, from the private sector to the local communities, are moving in the same direction.

Sabah achieved a record-breaking year in 2018 in terms of the number of arrivals and tourism receipts which also came with an added strain on the environment. For nature-focused industries like Sabah, ecotourism was a way to still encourage people to visit while safeguarding its lush natural beauty.

The Golden Goose

Often referred to as Malaysia’s ‘golden goose’ of ecotourism, Sabah has made a name for itself as a destination famed for its natural beauty. Its lush landscapes and remarkable wildlife draw crowds of nature-lovers eager for a chance to hike up Mt Kinabalu, visit the Sepilok Orangutan Rehabilitation Centre, or trek down the Kinabatangan River.

This year, the government has set a target of 4 million tourist arrivals for 2019. They’re hoping to attract over a million international visitors and the rest from other parts of Malaysia.

While this growth in visitor numbers is encouraging and bodes well for the local tourism industry, this carries the risk of these sites being overcrowded or degraded due to the high numbers. This has already happened in some of the more established tourism sites. As early as 2004, the WWF lodged reports on the serious pollution issue facing the Kinabatangan River as a result of dumped waste, industrial waste from the nearby palm oil mills, as well as fertiliser and sediment from logging and plantations in the area.[3] Even the nearby villages had gotten into the habit of throwing their rubbish and plastic waste in the river. Thus, Sabah needed a way to increase income from tourism while still ensuring that the environment, the very source of their popularity, remained pristine.

It turned to ecotourism.

Implemented correctly, ecotourism allows for the conservation and preservation of the environment while stimulating socioeconomic development for the local community. Sabah’s state government has been actively encouraging the growth of ecotourism in the region and has taken steps to ensure that the environment, culture and biodiversity is preserved.

It has been relatively easy for Sabah to introduce ecotourism initiatives. Albert Teo, Managing Director of Borneo Eco Tours and the Sukau Rainforest Lodge, noted that “The fact that development came slowly here has been a blessing. The infrastructure was slow in coming to this area, and this has helped preserve the biodiversity. Ecotourism came in as an employment alternative, as logging was over.”[4]

Cuti-cuti Tawau

The eastern region in particular has the potential to become a unique ecotourism destination. Capitalising on this potential has enabled the region to further contribute to the overall state’s economic growth and development.

The recent MATTA Fair 2019 saw the launch of “Cuti-Cuti Tawau” by the Sabah Tourism Board to promote tourism in the east coast of Sabah.  Tawau is poised to be the gateway to the eastern coast, encouraging the spread of tourists beyond the already-popular Kota Kinabalu on the west coast. It is anticipated that the number of tourist arrivals to the eastern region will see over 7% CAGR between 2018 and 2035.

Thanks to these efforts, sustainable luxury ecotourism has picked up in Tawau. One organisation in Tawau has capitalised on ecotourism as a source of revenue for its larger conservation practice. 1StopBorneo Wildlife is a volunteer group whose main objective is to raise awareness on Borneo wildlife through education programmes, animal rescues and release services, and conservation tourism. Founded in 2012, the group’s founder Shavez Cheema advocates for a two-pronged education and tourism approach which a) helps locals get jobs so they can afford to safeguard the environment and the creatures that live in it, and b) educates the public on conservation through a variety of mediums like short videos, documentaries and social media engagement.

1StopBorneo Wildlife recently added another programme to their range of tours. About an hour out of town is Sabah Softwoods, a state-controlled timber and palm oil producer that has been involved in rapid-growing wood planting since 1973. The softwoods plantation itself has become a small haven for wild pygmy elephants and other wildlife. Noticing that the wildlife did little or insignificant damage to the trees nor did they threaten the safety of the workers, the company decided to allow the herds to roam the estate and was accorded a Forest Stewardship Council (FSC) certificate in 2007 for its efforts on environmental conservation.[5]

And just last year, the company teamed up with 1StopBorneo Wildlife to offer the Plant4Borneo Elephants initiative which seeks to use ecotourism to raise money to help preserve herds of pygmy elephants that frequent the softwoods plantation and also help recreate their natural habitat by planting trees. Up to 80% of the profits are reinvested into elephant conservation and an upcoming plant nursery project.[6]

Eventually, the goal is to create a wildlife corridor over the next decade or two that will give the animals access to the nearby forest reserve.  Under the Plant4Borneo Elephants initiative, travellers would be taken to the plantation to help plant the trees that will make up the wildlife corridor and do some wildlife watching on the grounds. In doing so, tourists will be directly involved in preserving and furthering the conservation efforts of Sabah Softwoods and 1StopBorneo Wildlife.

Making a difference

Reflecting increased global interest in environmental and social issues, more travellers today are becoming more conscious about the local landscape when choosing potential travel destinations. Sabah is one such destination that has benefitted from the introduction of ecotourism practices and businesses to the local industry.

Within a year of launching Plant4Borneo Elephants, 20 conservation trips, including both international and local visitors, were made to the plantation and about 300 trees – mainly fruit trees like figs and laran – have been planted by volunteers and visitors under the guidance of the plantation’s staff.[7]

Datuk Christina Liew, Sabah’s Minister of Tourism, Culture and Environment, noted that the Plant4Borneo Elephants initiative has boosted the Tawau economy by attracting tour operators who take groups of tourists to the plantations and creating new jobs for locals to cater to the growing interest in the attraction.[8]

Other organisations have also gotten onboard the ecotourism train. Earlier this year, WWF announced it will work with Sabah Softwoods to restore a wildlife corridor in the Brumas area of Tawau which has been identified as a hotspot for human-elephant conflict.[9] Much like the Plant4Borneo Elephants initiative, this partnership focuses on replanting trees and reducing crop damage from elephants to reduce the risk of elephant and human conflict.

  1. Green Global Travel
  2. Greener Ideal, 2012
  3. WWF News, 2004
  4. TourMab, 2019
  5. The Borneo Post, 2010
  6. Nikkei Asian Review, 2018
  7. The Star, 2018
  8. The Borneo Post, 2018
  9. The Star, 2019
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What’s the deal with Industry 4.0?

We’ve seen three Industrial Revolutions pass by, each fundamentally changing the way employment and business operate – for good and for bad. The economic changes of the first Industrial Revolution reshaped policy and laid the groundwork for the welfare state. It raised the standard of living for the middle and upper classes but worsened the living and working conditions of the poor.

Today, another similar revolution is underway, with rapid developments in technology like gene-editing and artificial intelligence (AI) provoking significant changes to our economies, societies and politics. Answers are cheap in the age of the internet; in the age of AI and machine learning, answers are going to be even cheaper. Want to know what’s happening in the world around you? There are matching algorithms that pair people with news updates, song recommendations and even job openings without any user involvement at all. But what effect will this have on the overall economy?

The Fears:

As with most processes of transformation, the introduction of new technology is being met with fear and scepticism. Ever since the discovery of artificial intelligence and its ability to perform some of the same tasks that humans have been doing, people have been worried about losing jobs to a machine. Researchers point out that around 47% of total US employment is at risk of losing ground to computerisation.[1] In a recent survey, 69% of Malaysians believe the rise of automation will lead to a loss of jobs; 45% believe the most impacted would be young Malaysians between the ages of 18 to 24 because as the least experienced group by the time AI would become widely utilised, they would be the most vulnerable to layoffs.[2]

It is this same fear that is currently playing an important role in how AI and digitisation are being represented online and in social media? There are articles like this one that lists the eight types of jobs that are “unlikely to be occupied by robots or machines, at least in the near future”. Another article advises people to prepare for a less-employed future by “training ourselves to care less about our jobs now”.[3] Much like how the first Industrial Revolution was a turbulent time that caused as much harm to people’s lives as it did benefit them, many people today worry that the upcoming technological revolution will usher in the same turbulence as its predecessor did.

The Facts:

Fears aside, embracing new technological developments is the biggest commitment that policymakers and businesses need to make right now. And this commitment needs to be done in the belief that tech is – and will continue to be – a generally positive force for society.

As machines get a little more capable by the day, every inch brings a few more jobs within reach of automation. In most cases, it’s not individual jobs that will be impacted but entire industries as more needs are being met through massively scalable software. And this will have a trickle effect down to our private and social lives. It will be a huge shift in the way society works, but it doesn’t have to be a bad one – we just need to look at the bigger picture.

Even in its current state, technology is doing more than ever. It’s being used in both healthcare and warfare; it’s helping writers publish books and musicians make music. It’s reminding people of birthday engagements and tweaking the photos you take on your phone. It’s helping students write essays, matching jobs to workers, even assessing your credit scores when applying for a loan. In short, it’s making decisions that affect people’s lives right now.

As in the past, technology won’t be a purely destructive force. As some jobs are being automated, new jobs will be created and existing roles redefined. For example, many jobs in agriculture were ‘lost’ due to new advances in technology that automated many of the traditional farming roles. The proportion of the workforce in agriculture decreased from 40% in 1990 to just 10% in 1950; today, this figure is even lower, hovering about 2%.[4] However, these workers didn’t all just become unemployed; instead, they found work in other industries. In China, one-third of the country’s workforce which was in agriculture was absorbed into other sectors such as manufacturing, telecommunications and mining.[5]

The Challenge:

The technical potential for automation differs across sectors and activities. While automation and machine learning will have some effect on almost all jobs, some industries will be more impacted than others depending on the type of work they do. The challenge is preparing industries, businesses and governments to be able to meet this digital transformation. Organisations that fail to anticipate or adapt to new technologies risk being blindsided; either they miss the sudden shift in market perceptions when their customers and stakeholders start demanding or expecting these new innovations or they risk getting left behind. However, those who take note of what’s coming around the tech bend and embrace new technologies gain a first mover-advantage. The ability to react even a few months ahead of the competition can be worth millions or billions of dollars.[6]

Instead, we need to ask ourselves how can technology be used to help people? How can innovations like AI and automation be used to make the most improvements in the best way possible?

For example, in education, new technology will change how we learn. Online courses have changed the “where” of learning from inside classrooms to anywhere with a decent internet connection. In healthcare, the use of technology in diagnostics will transform how resources are deployed, whether it is freeing up more nurses to spend more quality time with patients or how diseases are being treated. More focus could go on prevention and monitoring so that people can live longer, healthier lives.[7]

In consulting, AI and automaton could significantly enhance how consultancy firms tend to operate as well as the quality of services provided to clients. The huge, smarter-than-most-humans, computer AI in science-fiction is still a long way in the future. Machine learning, a sub-field of AI that entails enabling computers to learn, is a lot more viable for use right now. Having a decision-making system learn and teach itself to comb through data to look for patterns to inform transformative strategies for organisations across industries. Naturally, consulting firms have started to take notice; in 2017, Accenture started to offer solutions using tech like data analytics, cloud computing and internet of things to help clients run their business more efficiently under a sub-brand Accenture X.O. Accenture helps their clients look at IT or technology from an implementation standpoint. Others like Wipro Digital started off as part of a software exporter but has since strengthened its consulting business after recognising that consulting and digital expertise have started to overlap in a lot of areas.

Delivery units have also used a tech boost. Delivery units need to analyse a lot of data to ensure that the key performance indicators (KPIs) set prior to implementation remain on track. Using a machine learning system like a dashboard to help track performance allows consultants to have another (digital) eye that can spot patterns that humans might miss or never think of in the first place. Speaking as a delivery unit, one of our top priorities is looking for new ways to innovate in the tools we use so that we can always offer our clients the best analysis and the best solutions.

Moving forward

To get ready for tomorrow’s technological innovations, organisations around the world have challenged themselves to understand the data and automation technologies that are being developed today.

Back in 2012, the Louvre was the first to ditch the outdated handheld audio guide; instead, the museum opted to use the Nintendo 3DS XL console to provide an interactive element in addition to audio content. Developed with help from Nintendo, the specialised 3DS system uses both a GPS and 3D imaging to provide users with an interactive map (thus cutting down the number of lost tourists) as well as high-resolution images, 3D models and video commentary about the artwork.[8] The Louvre hasn’t just stopped there; just this year, the museum launched a mobile app with Accenture Interactive that uses augmented reality for visitors browsing the Petite Galerie.[9]

Such partnerships are valuable as technology evolves faster than any museum – or company – alone can follow. Implemented well, digital transformation can promote a more holistic and collaborative working environment between companies as well as between departments and units. In the words of PTC President & CEO, Jim Heppelmann, “no one company can do it alone”; we’re excited to see more partnerships between organisations and technology vendors and developers moving into the digital age.

  1. Frey and Osborne (2013)
  2. The ASEAN Post (2019)
  3. Quartz (2019)
  4. SkyNet Today (2019)
  5. McKinsey (2017)
  6. Bain & Company (2019)
  7. TechCrunch (2019)
  8. Time (2012)
  9. The Drum (2019)
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Creating tomorrow’s top public transport app

There’s still no sign of flying cars by 2020 but technology has given us a way to make public transport safer, greener, more convenient and more efficient. No longer do we need to go all the way down to a station to buy tickets, obtain travel schedules or be alerted to possible route disruptions; today, all of this can be done quickly and conveniently on a mobile phone.

Who’s winning and how?

One country has brought the convenience of mobile connectivity to public transport with great success. Cheap, frequent, clean and efficient, Vienna has been lauded for having one of the best public transport systems in the world. In 2017, it introduced its WienMobil app that combines both journey planning as well as ticketing in one. Taking the public transport app to the next level, WienMobil allows users to completely plan, book and pay for their journeys on all the different modes of transport in the city. This includes both public transport as well as options like bike sharing, taxis and car-sharing. The app also lets commuters to filter route planning by distance, time and cost as well as by environmental impact, allowing the Viennese public to not only find the route that costs the least number of euros, but also the least amount of CO2.[1]

The situation in Malaysia

Unlike Vienna, there is no similar all-in-one app for public transport in Malaysia. Transport providers like MyRapidKL, which oversees the major railways and bus routes in the Greater Klang Valley, generally communicate through social media – for instance, updating commuters about a delay in the Kelana Jaya LRT line through Twitter.[2]

Previously, there was a mobile app called MeterOn launched about three years ago that allowed passengers to verify and track their journey while taking a taxi or bus. However, general awareness of the app was low as many Malaysians were not aware of this app or its function as a channel allowing interactive and efficient customer feedback, rating and complaints. As of 2019, the app itself does not seem to be available on the Google App Store anymore.

A case for change

MeterOn was a good start but did not allow for commuters to view information about public transport services in real-time. Malaysians have often remarked that public transport in Malaysia, especially the bus service, tends to be inconvenient and tardy. Service information, such as the estimated time of arrival (ETA) of buses, is not publicly displayed so commuters often have no way of knowing how long they would need to wait for a bus or train to arrive without having to go to the platform itself or post a question on social media. This makes planning a trip on public transport (much less one that uses more than one method of public transport) inconvenient.

With easy access to technology like Wi-Fi and GPS systems, public transportation services have been able to upgrade their services to keep up with consumer demands. For instance, mobile connectivity enables real-time, two-way information flow between commuters and transport providers, allowing passengers to get updates or even give feedback on their travel experience on the go. Smart algorithms can process this information rapidly, and tweak schedules and routes of public transport services to provide better and more targeted services. Even artificial intelligence (AI) has a part to play in improving transport services; using AI reduces the need for human intervention, allowing services to be provided quickly and more efficiently.

Recently, more countries have moved toward combining all modes of public transport under one system or app much like Vienna’s WienMobil. Mobility as a service (MaaS) is a consumer-centric model of transportation for people. Instead of using personally owned cars or other means of transport, MaaS seeks to make taking public transport easier for commuters by allowing people to plan, book and track their journeys all on a mobile phone. A growing body of evidence has suggested that providing more infrastructure won’t solve traffic problems – building more is costly, time-consuming and would likely only provide temporary relief.[3] Instead, MaaS builds on what is already there and makes travelling more convenient.

As a consumer-centric model of transportation, MaaS works by providing commuters with an on-demand, real-time platform that can include any combination of transport methods. It allows for easy route planning by letting users plan end-to-end journeys from the moment they leave their front door right up to when they reach their final destination. It allows for simplified payments by allowing users to pay for transport via e-wallets or credit cards before or after their journey. Some MaaS even offer subscriptions. Lastly, MaaS offers a personal touch; as a fully personalised service, it builds relationships between users and transport providers by using big-data, two-way communication and constant user feedback to customise and refine the offered services.

Where is Malaysia at currently?

Malaysia has taken steps in the right direction. MyRapid provides journey planning for all modes of transport under their purview on their website. They’ve announced plans for a journey planner app to be rolled out within the next year. KTM Bhd, which manages the KTM rail network for intercity and commuter trains, recently launched a journey planner app called MyRailtime in May that allows passengers to check for real-time information on train ETAs, departures and delays.[4]

However, all these apps are strictly for their individual services and do not allow for services like booking and paying for tickets which still must be done at the stations themselves or through e-payment options like Touch n Go. There is no one common app that allows commuters to see the schedules or routes of all transportation services in the city.

In addition, the data collected through GPS devices installed on buses and other forms of public transport vehicles tends to be only made available through the individual transport operators when necessary as in the case of a service disruption when it should be communicated in real-time to the public. Malaysia has started using GPS data to track bus fleets as early as 2012; however, providers seem to only do limited monitoring of this data when this data could be used to ensure that all public transport vehicles maintain a certain set of safety and service standards. For example, GPS data could be used to publish real-time estimated time of arrival (ETA) and departure (ETD) on platforms such as a journey planner app or to 3rd party transport service providers like Grab for those who need additional transport to get to where they need to be.

The platform for hosting this data is key. Rather than posting updates on Twitter or hosting the journey planner on a website that may not be optimised for commuters on the go, a mobile app is a perfect platform for this information as it reduces the cognitive effort to sift through route schedules or lists of stations. Studies have shown that mobile apps give users more control over a task which enhances their satisfaction and comfort with the decision-making process.[5] In transport, this means that apps help the user’s sense of being on time and knowledge of when they will arrive. For example, people waiting in line at the bus station who don’t have access to real-time arrival information feel that their waiting time is longer as opposed to those who can track exactly when the bus would arrive.

Having access to real-time data can also be used to help transport authorities refine the routes and modes of public transport. When introducing a new policy or solution, the chances are that implementation won’t go perfectly right out of the gate as at least some of the initiatives will need to be tweaked as problems arise. By creating a platform where users can get real-time updates and report back on problems would help authorities to get a clearer picture of what is happening on the ground, what works and what doesn’t, and to make the changes necessary for a smooth public transport experience that fits public demand.

Opportunities abound. But it’ll take a village to move the needle.

MaaS cuts across different modes of transportation, which are owned and operated by multiple providers, to provide an easy, one-stop-shop to get from point A to point B. It has clear benefits for the public who would be able to choose where they want to go, when they want to go and how to get there. The challenge here will be getting buy-in from transport providers. For trips that include more than one mode of transport, each mode should be adequately compensated for its portion of the trip – this means taking into consideration the different ticketing systems (including fare zones, discounted fares and concessions) of the buses, trains, and e-hailing rides operating within the area.

This is where public-private partnerships come in. This is an opportunity for governments to work with private transportation providers to create MaaS platforms with the true north of increasing the use, productivity and efficiency of transportation within the country. We’re seeing some of this happen already, here in Malaysia as well as in cities around the world, with transport authorities partnering with technology service companies to build mobile apps, or with e-hailing companies to provide short trips to and from public-transit stations. Public private partnerships have great potential for innovation. Working together optimises the use of available knowledge and resources especially for a project like MaaS where there is a need to pool together all relevant data and expertise. Rather than simply building more stations to encourage more people to use public transport, transport authorities can work with private corporations to transform the way people get around in a city. The key is to develop strategic alignment across all stakeholders and build common ground so that everyone is motivated and held accountable to work towards the true north – a safe, convenient, and efficient public transport system for one and all.

  1. Ziptopia (2017)
  2. The Star (2019)
  3. The Conversation (2019)
  4. The Star (2019)
  5. US Department of Transportation (2017)
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Delivery Units 101

All citizens expect governments to make choices that are in our best interests, improve the quality of life within the country, and be transparent and upfront about the changes they would be making. The difficulties faced today by governments (and organisations alike) isn’t in the crafting of policies or plans but in implementing said policies to ensure that results or outcomes are delivered.

Several governments have begun utilising the idea of delivery units to overcome this implementation gap. In the UK for instance in 2001, the Prime Minister’s Delivery Unit (PMDU) was set up under then-Prime Minister Tony Blair’s cabinet to provide support and scrutiny across issues in the education, health, transport and justice sectors. Its efforts produced strong results. For example, dropping the number of patients waiting in emergency rooms for longer than four hours from over 23% to 2.3% in just two years. PMDU became a pioneer of the delivery unit model, starting a trend of delivery units being founded by governments seeking to enact and implement transformations of their own. The past two years alone have seen delivery units spring up in multiple countries in Europe, the Middle East, Asia and Africa.

Figure 1: Locations of delivery units in Latin America, the Caribbean and the world[1]

What is a delivery unit?

Delivery units are teams that concentrate on developing, implementing and monitoring transformational projects. Typically deployed by governments, they can operate at the state, local or national level to help ministries and government units monitor high priority policies and ensure the performance of these policies are on track.

These teams are small and highly skilled, able to gather and analyse a constant stream of performance data and watch out for any roadblocks. In the event that the desired results are not materialising on the ground, the teams will investigate and intervene. Some also scrutinise policy proposals to see whether implementation plans are feasible, and address delivery capability gaps in the public sector workforce through activities such as training and co-designing implementation plans.[2]

Do delivery units work?

Today, delivery units are an effective government implementation support that delivers measurable outcomes. While there is genuinely global appeal around the delivery model, as with any unit tasked to effect change, criticism is sure to abound – most of which surrounds sustainability of such units. Reports show that many of these new units have limited timescale of operations and in doing so, much of the criticisms are on “what happens next?” Like any other tool, understanding both the origin of delivery units and the value they bring will enable governments and organisations alike to use them to the best of their ability.

Below are the top four criticisms of delivery units and how to make them work for instead of against you.

1. Delivery units don’t last.

A report from consultancy firm Acasus points out that every delivery unit established more than ten years ago has been closed down, including those in the UK, the Netherlands, Indonesia, Australia (Victoria, Queensland and Canberra), Sierra Leone and Maryland.[3]

Figure 2: Location of past delivery units[4]

The thing to remember is that delivery units are not designed to last for years or ad infinitum. These units aren’t government departments; they’re formed specifically to work on a particular programme and should or will be disbanded once the project is done. Part of the mandate of delivery units is to build capacity and transfer their knowledge to existing government units who can carry on the methods and mindsets instilled. In this way, the results-oriented culture continues even after the unit has been disbanded.

In light of this, the measure of success for delivery units shouldn’t be in their continued existence or the length of their service, but the outcomes they deliver. For example, a delivery unit in Pernambuco, one of Brazil’s most violent states with 4,000 deaths a year, introduced the ‘Pact of Life’, a strategy improving data-gathering for decision-making used in weekly meetings organised by the delivery unit.[5] As a result, there was a 27.1% drop in the number deadly and violent crimes between 2007-2014. In contrast, the number of homicides in neighbouring states increased.

2. Delivery units are overly dependent on political backing.

Delivery units are often established by and report to the highest tier of governance; because of this, they depend on the authority invested in them by the leadership to function effectively. In Sierra Leone, the delivery unit introduced periodic reviews and increase accountability as part of its mandate to improve the ministries’ monitoring and follow-up capacities. Due to the unit’s location in the president’s office, they were able to substantially improve coordination amongst ministries and improve their ability to promptly identify bottlenecks and problems requiring presidential intervention and to adjust their strategies accordingly.[6]

Critics have pointed out that the delivery model falters when there is an administration change or when a transition of power occurs. In actual fact, there are delivery units who have survived transitions of power; it’s just the direction or the programme that changes. For example, Australia’s Cabinet Implementation Unit became the Strategic Co-ordination Unit after ownership was transferred to the Prime Minister’s Office.[7] Ownership aside, its responsibilities remain the same: to provide high-level, strategic policy advice and coordination. Delivery units are there to ensure that whatever was already planned would be implemented. They assist governments and organisations to deliver on the high-impact socio-economic outcomes which benefit both the public and business community. Transitions of power aside, the agenda to deliver impactful results should always be paramount.

3. Delivery units overpromise

Claudio Seebach, from the President’s Delivery Unit in Chile, remarked that “on one side, stretch targets help persuade people to work hard to get things done. But on the other side, you can aim too high and miss, or if communicated badly, people take what you achieve for granted so it is a fine line to tread. This means that you also need clear accountabilities – so everyone knows who is doing what.”[8]

Once the true north has been broken down into manageable, achievable parts, it is easier to see what progress has been made so far and how much is “too little”.

The Performance Management and Delivery Unit (PEMANDU) in Malaysia became a globally recognised and acknowledged expert in addressing Claudio’s comment. During their time within the Prime Minister’s Department of Malaysia, they had utilised their proprietary “lab methodology” to ensure that all stakeholders, from ministers to private sector and subject matter experts were brought together into a lab to discuss and collectively resolve issues at hand by implementing a 3ft programme geared at achieving outcomes.[9] The lab allowed these key people to pool their knowledge together, find solutions and agree collectively on how to move forward. This model is today adopted in several countries.

4. Delivery units are just a form of government propaganda

One of the greatest challenges facing governments is keeping up with public expectations of transparency and accountability. When the transformational agenda is not credible in the eyes of the public, it is seen as political propaganda and the veracity of the data produced during the project is questioned. Thus, even if positive results are achieved, the delivery model becomes discredited in the eyes of both the public and heads of governments. Wales’ First Minister’s Delivery Unit – now defunct – was regularly criticised for being “shrouded in secrecy” due to a lack of public awareness of its activities other than just giving Welsh leader Andrew RT Davies “a heads-up when he’s about to face criticism”.[10]

Regular progress updates are critical. Few countries publish annual reports on what has been done during the year or invite external review of progress made which does little to encourage transparency. Understanding this, many units today are proactively publishing information on the projects and providing stakeholders – including the public – with access to delivery plans and performance data. This has been done through mechanisms such as:

Table 1: Transparency initiatives undertaken by delivery units[11]

In Malaysia, PEMANDU overcame this by developing a public sector communication programme, holding several open days where citizens were exposed to the strategies and initiatives for the country’s National Transformation Project. Delivery unit members as well as policymakers were present during these events to answer questions and collect feedback from the public. PEMANDU believed that by doing this, the public would be fully informed of the plans made on their behalf and could keep the government accountable should progress on these goals falter. Furthermore, after a full annual cycle of implementation, annual reports illustrating the achievements, challenges and way forward are published to demonstrate greater transparency and accountability. Today, open days and annual reports are recognised as important steps in their Big Fast Results (BFR) – 8 Steps of Transformation™ Methodology when working with international governments and businesses.

On the value of delivery units

Acting more like policy SWAT teams deployed to expedite results, delivery units aren’t meant to change a whole country overnight. Their value lies in getting specific policies implemented and changing the culture of a government towards one that is results-driven, accountable and transparent. They can be used to break stakeholders out of their silos and bring them together to work on one common goal. Used correctly, the delivery unit can be a government’s best tool to bridge the implementation gap.

  1. Mariano Lafuente & Sebastián González (2018) Do Delivery Units Deliver? Assessing Government Innovation, IDB Technical Note [1]
  2. The Mandarin, 2017 [2]
  3. Acasus, 2017 [3]
  4. Institute for Government, Tracking Deliveryreport [4]
  5. Mariano Lafuente & Sebastián González, 2018 [5]
  6. Ibid. [6]
  7. Institute for Government, Tracking Delivery, 2017 [7]
  8. Centre for Public Impact, 2016 [8]
  9. To read more about PEMANDU’s lab methodology, read the World Bank report here: http://www.worldbank.org/en/country/malaysia/publication/driving-performance-from-the-center-malaysias-experience-with-pemandu.[9]
  10. Andrew RT Davies, 2015 [10]
  11. Institute for Government, Tracking Delivery report, 2017 [11]
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Pursuing Big, Fast Results in Climate Change

Popular science educator and children’s show host, Bill Nye, appeared on Last Week Tonight Sunday on May 12, 2019 to deliver an extremely blunt and expletive-laden message to hammer in the point that climate change has very real, very dire consequences. By the end of this century, if carbon emissions keep rising, the average temperature could rise another 4 to 8 degrees, or as Nye put it, “the planet’s on [expletive] fire.”[1] Dire warnings aside, Nye’s message is meant as a rallying call to spur countries and companies alike to action: the world is out of time, so what are we going to do about it?

Malaysia’s struggle with climate change

Malaysia positioned itself within the global climate change debate as early as 1992. When Prime Minister Mahathir Mohammad addressed the Rio Earth Summit then and spoke about the concerns of developing countries having to cut back on development to be more environmentally sustainable, he also advocated Malaysia’s willingness to play its part by signing international environmental agreements and pledging to keep 50% of its total forest cover.

However, domestically, these international agreements were not robustly supported by national policies. The question of environmental protection was – and still is – a sensitive issue in Malaysia as part of a larger debate over resource allocation. Malaysia is still a developing country that depends heavily on its natural resources to fuel development and economic performance. Many business groups still pursue profit over sustainability and the need to adhere to environmental policy, but this trend is seemingly changing today. Investors are increasingly focused on sustainable business strategies and pushing businesses to integrate sustainability into their core business strategy.[2] The challenge ahead is turning this talk into big, fast results.

Towards a results-based sustainability agenda

The reality we face is that addressing climate change isn’t going to be free or easy; it will take making some very tough choices every day for things to change. As the debate over the Green New Deal rages in the US, other countries are beginning to push their versions of a new green agenda.

 

And the good news is, governments will not be fighting the good (green) fight alone as companies have also started to incorporate more sustainable habits into office culture and business practices.

The team at PEMANDU Associates have always been driven to address one main question when embarking on any transformational journey with our clients – how can we deliver the biggest results, in the shortest period of time? Why the haste? Because the time we spend with each client is limited, but also because big problems often require radical changes. And this should be no different when it comes to climate change. Governments and companies alike can benefit from a results-oriented approach to their respective efforts to perpetuate the green agenda. All this begins with setting a clear true north.

The game of the impossible

PEMANDU Associates believes that real transformation begins with setting an ‘impossible’ target or what we call ‘the game of the impossible. We encourage our teams and clients to shoot for the stars because even if they miss, they’ll at least land on the moon. Once the target is set, the next step is to plan a detailed action plan, prioritising the initiatives that would move the needle quickly.

In the context of climate change, the game of the impossible has already been set: stop global warming. The ‘how’ has already been answered in two international agreements. The Paris Agreement sets the goal of keeping the global average temperature to below 2°C above pre-industrial levels. The UN Sustainable Development Goals (SDGs) created a blueprint that addresses 17 goals targeting everything from responsible consumption to protecting life on land and below water.

Several Malaysian-based companies have made great strides in using the SDG blueprint to guide their business practice towards a more sustainable future. One of them is conglomerate Sunway Group which issued its first sustainability report in 2011, disclosing the company’s performance on economic, social and environmental issues, and has since publicly adopted the SDGs into company policy and public relations. As a conglomerate focusing on property development, one of the goals that Sunway focuses on is Goal 11, building sustainable cities and communities, which has resulted in its flagship township being branded a green, low-carbon city – a first in Malaysia.

Another is DiGi, Malaysia’s telecommunications giant which has committed itself to minimising its carbon footprint following Goal 12, responsible production and consumption. Its climate strategy focuses on energy efficiency as a way to manage the use of natural resources and balance growth with sustainability. Conscious of the growing amount of e-waste, DiGi has set a target to achieve 100% recycling rate of decommissioned electrical and electronic equipment to be disposed of safely by licensed vendors.

Track. Review. Tweak. Repeat.

In light of an ever-changing landscape, organisations need to adopt an attitude of what we call ‘recursive problem solving’ – this means having the self-awareness to know what is working, what isn’t and what measures can be put in place to turn things around. To do this requires frequent validating and verifying of results. Keeping track of data and results, whether by the organisation or a third party, will measure how close we are to the true north.

For businesses who are committed to becoming more environmentally sustainable, this is already being done though sustainability reporting, which has been made mandatory for all Malaysian businesses since October 2015. Countries, however, are not obliged to make such reporting public. The UN has set up a voluntary review mechanism as part of the SDG agenda and have encouraged countries to conduct regular and inclusive reviews of progress done as a way to keep track of what has been done so far. However, this process is optional and, in a way, detracts from the momentum created by the blueprint.

There also needs to be a way to track the overall effect that these sustainable development initiatives have had. Currently, there is no mechanism that tracks the overall progress made on the environment as a whole and it is difficult to know whether these changes are making a difference. Without being able to see the overall progress, it is easy to get disillusioned and de-motivated to make those hard choices that climate change action so desperately needs. If we can track how even a small change – like for a business to go paperless or for a family of three to change to a zero-waste lifestyle – contributes to preventing the increase of carbon emissions, we can expect to see a lot more buy-in from companies and communities alike.

Making the tough choices for a greener world

In October 2018, the United Nations (UN) Intergovernmental Panel on Climate Change released a report detailing how limiting global warming to just 1.5°C could make a life-or-death difference in the next few decades for people and ecosystems everywhere. While the report states that the 1.5°C target is possible within the laws of chemistry and physics, it also noted that to do so will require unprecedented changes which are unlikely to happen given today’s political climate.

Sustainability is more than just CSR or a philanthropic exercise; it means creating long-term value by considering how we live and, will continue to do so, in the wider ecological, social and economic environment. Bill Nye reminds us that the climate is changing and it’s our fault – time to get to work on this. We are already halfway there; the impossible goal has been set and we have (several) roadmaps ready to go. Right now, implementation is on-going but slow in some areas.

Fighting climate change will require everyone to make some tough choices. But the good news is that with the right structured approach in place, we can be better equipped to stay the course towards the end goal of creating a sustainable and green world.

  1. CNN, 2019 [1]
  2. Eco-Business, 2018 [2]
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Preserving Malaysia’s Green Spaces

Forest, the New Economy

As climate change concerns grow and increasingly weighs itself on policymakers globally, PEMANDU Associates saw an opportunity to exercise their Big Fast Results (BFR) Methodology – 8 Steps of Transformation© to work on a project that could facilitate the creation of a forest restoration-based economy right here in Malaysia. The lifeblood of the firm is what we call “the game of the impossible”. And this project was one more for the books.

Working closely with Tropical Rainforest Conservation and Research Centre (TRCRC), it was evident their passion for conservation was rubbing off on the PEMANDU Associates team, who were equally excited embarking on this unique project that focused on protecting the environment.

TRCRC had an archive of data and expertise in collecting, germinating, propagating and reintroducing local plant species back into the native habitats. Ultimately, the end goal was to preserve and conserve tropical rainforests in Malaysia. This knowledge and expertise enabled us to prepare an action plan and communicate said plan to relevant stakeholders – crucial steps in our methodology.

Source: The Sustainability Consortium (2018)

Sitting down with TRCRC, the team came up with the plan to promote forest restoration as an economically viable and sustainable alternative to monocrop plantations. Land in Malaysia is a premium resource, and sustainable land-use is crucial to enhance economic and social benefits. The answer was to create a new economy around forests, ensuring their protection as well as unlocking their potential as valuable resources. At a glance, the Forest the New Economy lab proposed to:

  • Revive and restore degraded land – Degraded land is land that has lost some of its natural productivity due to human-caused processes. This includes abandoned land as well as land that has become unable to support the growth of cash crops.
  • Introduce eco-tourism and agro-forestry as other sources of revenue that can support conservation activities while still being environmentally sustainable – Malaysia has a woefully under-supported eco-tourism industry that can easily be expanded upon to take advantage of the country’s lush natural resources. For people who enjoy the outdoors, it is a shame that eco-tourism isn’t higher on Malaysia’s list of attractions.
  • Explore downstream opportunities where sustainably-managed natural resources can be used for biomass production – While the main focus for Forest the New Economy is forest conservation and restoration, biomass production can be a side product that could turn into a ready source of renewable energy for when the country is ready to make that transition away from fossil fuels.

A common challenge with working on environmental projects in general is getting buy-in from everyone involved. The lab is purposely designed to gather all stakeholders into one room for the duration of the project as a way to facilitate discussion and arrive at a resolution. (Our CEO, Dato’ Sri Idris Jala calls this the ‘Hotel California’ effect, borrowing from the famous line, “you can check-out anytime you like, but you can never leave”.) However, given the vast geographical make-up of our stakeholders for this lab, we did not have the luxury of gathering them in a single location. While the team had planned for that, this wasn’t without its challenges. Initial meetings took place in the Klang Valley, but as the circle of stakeholders expanded, so did the locations of subsequent syndications with the team travelling from one part of Malaysia to another to meet their stakeholders over the course of the lab. From Kuala Lumpur, the team travelled to other states like Perak, Sabah and Sarawak over the course of a month. Nonetheless, despite the logistical changes, we were able to stay the path to meet the desired outcomes of the lab.

The beginning of a new, greener Malaysia

It’s been about a year and a half since the lab took place. To say that this lab has irrevocably changed the future of Malaysia’s forests would be a bit of a stretch – much still needs to be done and new policies would need to be drawn up and enforced.

However, the stakeholders were and remain confident that the lab has given the project a solid foundation to provide a good push in the right direction. In fact, since the conclusion of the lab, several Memorandums of Understanding (MoUs) have been signed with key stakeholders – including one with the Sabah Forestry department to start the project which was signed at the end of October in 2017.[1]

 

The same year, another MoU, was signed between TRCRC, University Putra Malaysia, Cirad, and Biodiversity International to collaborate and share knowledge on conservation with an end goal of developing a more holistic and coordinated forest restoration effort.[2]

The project itself is continuing under TRCRC and looks to be gathering more momentum amongst public and private sectors, and landowners alike. Progress has also been helped along by a sense of renewed public interest and global concern about the dangers of climate change which has led to more voices, not just from civil society, calling for a greener Malaysia. There’s still a lot more that needs to be achieved before the first forest is replanted, but PEMANDU Associates is indeed grateful to have played a part in this national movement to preserve Malaysia’s forests.

  1. Sabah Times, 2017 [1]
  2. Cirad, 2017 [1]
Help_Wanted_article_feature_image

Help Wanted!

Unemployment, especially amongst Malaysian youth, is rising. In fact, youth unemployment in Malaysia has been at a high of over 10% for the past two years in a row, reaching 10.8% last year. In 2017, graduate unemployment in particular constituted about 40.5% of total unemployment in Malaysia. This pegs Malaysia with the third highest rate in ASEAN – in comparison, the global youth unemployment rate was at 13% in 2018, three times higher than the figure for adults which was at 4.3%.

This isn’t a new problem. Malaysia has been struggling with the issue of general unemployment for years – youth unemployment has been above 10% since 2001. Generally, a high youth unemployment rate shows that many young people today are getting a slow start in the job market which may cause them to earn lower lifetime earnings. As unemployment rates tend to increase during a slowdown in emerging economies like Malaysia, we could very well see even more youth out of a job. After all, youth have always been most vulnerable to economic downturns – often the last to be hired and first to be made redundant because due to the age-old adage of a ‘lack of experience’.

Malaysians have been talking about youth unemployment for years with varying levels of patience. However, is it fair to blame it all on a “mismatch” of skills or “lazy millennials”? Or is youth unemployment a deeper issue that exposes gaps in the overall school-to-work system?

A Catch-22

Most often, we have teachers, universities and employers pointing fingers at each other trying to blame the other for producing sub-par graduates. While employers often blame the educational system as a whole for not adequately preparing graduates for the workforce, some of that blame comes down on the students themselves for being unwilling or unable to perform suitably.
 

In some reports, employers have been quite scathing about the apparent unsuitability of fresh graduates to meet the standards of the workforce, citing reasons such as unrealistic expectations and a lack of soft skills.

Malaysian Trade Unions Congress president Datuk Abdul Halim Omar has remarked in the past that graduates have poor knowledge of what is needed in the field, making them unused to job requirements and make unrealistic demands regarding their starting salary and working hours.[1] The recent Job Outlook Report 2019 by JobStreet Malaysia noted that 68% of employers complained that fresh graduates were asking for “unrealistic” salaries and benefits – instead of asking for higher salaries, JobStreet advised fresh grads to adjust their expectations according to the expected salary level offered for that particular job.[2]

Other complaints lodged by employers include the lack of adequate communication skills of Malaysian graduates as well as the inability of graduates to think critically, creatively, and work independently. Graduates may be equipped with the right knowledge related to their field of study – the hard skills – but soft skills, such as the ability to communicate what they know in an effective and convincing manner, are often overlooked. Businesses expect that their employees should already know how to do things like speak convincingly to clients, understand and report what others have discussed, and present facts in a clear and concise manner – and usually do not want to have to train new employees.

These faults have been noted and repeated for as long as youth unemployment remains a problem in Malaysia. However, consider facts such as:

  1. Most job openings in Malaysia tend to be in low-skill jobs which aren’t where most university graduates are applying. There are only a handful of vacancies for high-skilled jobs. In 2018, 76% of all job openings were in elementary occupations; in 2017, 86.3% openings were in low-skill jobs.[3] Interestingly, unemployment is higher amongst youth with tertiary qualification than those without – which means that overall, there are three times more (10.8%) jobless youth than there are unemployed adults. Could this be suggestive of a job market that does not reflect the true composition of the workforce and talent pool?
  2. Because the number of high-skill jobs are low, competition is fierce – and not just between graduates. More often than not, fresh graduates are going up against industry professionals who have more work experience and related skills that will be more attractive to employers. Therein lies the catch-22; most jobs require working experience to apply but fresh graduates need jobs to get that experience!
  3. There has been a decrease in starting pay over the years. For example, an average fresh graduate with a diploma could earn RM1,458 in 2010 but only RM1,376 in 2018. There was a similar decline in the same period for the average master’s degree holder from RM2,923 in 2010 to RM2,707 in 2018.[4]
  4. Monthly expenses across Malaysia have also risen exponentially over the years. Considering that RM2,700 was the living wage – the income level needed for a single adult to achieve a minimum acceptable standard of living in Kuala Lumpur – recommended by Bank Negara Malaysia in 2018, this does not leave much left in terms of savings for fresh graduates who are likely earning under RM3,000 a month.
  5. While soft skills such as communication and fluency of English can be taught in universities, learning continues while on the job. Often enough, companies still have to train their employees in professional skills during employment – many companies today offer on-the-job training which teaches the skills, knowledge and competencies needed for employees to perform specific jobs within the workplace. This sort of training is difficult to teach in universities without involving the expertise of industry professionals.
What can be done?

Youth today are fully conscious of the difficulty of finding a job after graduation. Many are disillusioned with the fact that despite getting top-quality education from a good university, the chances of getting a job remain a challenge, let alone a well-paying one. Even a foreign degree, once coveted and sought after by Malaysians, is no longer a guaranteed path to a well-paying job.

Students today aren’t looking for a basic education anymore. They can’t afford to. Instead, they’re looking for universities and programmes which can give them an edge when applying for jobs. In a way, getting an education has become a secondary goal after getting a decent job which ultimately, isn’t sustainable.

Therefore, how can the whole education-work ecosystem work together to get more youth hired?

Khazanah Research Institute (KRI) released a report in December last year on tackling the school-to-work transition of youth in Malaysia.[5] The report recommended strategies such as:

  • Promoting the teaching of soft skills and work-based learning
  • Incentivising employers to provide work-based learning
  • Doing an overall review of wage levels and differentials to allow for living a fair and decent wage instead of just a minimum wage
  • Strengthening bond between employers and education/training institutions to promote youth employability

Figure 1: Youth labour supply vs demand of the workforce from the KRI report

The KRI report rightfully puts part of the responsibility of turning out valuable graduates back on the employer. Isolating youth from the workforce isn’t sustainable as eventually the elder generations will retire and there will be no one to replace them.

As a consultancy that regularly hires young Malaysians as part of the team, PEMANDU Associates has a unique insight into youth unemployment in Malaysia. Spurred by a philosophy they hold to called the ‘game of the impossible’, the firm strongly believes in on-the-job training, evidenced by the fact that a fair number of our consultants started off as fresh graduates and have learned and grown with each project.

One soft skill that can’t really be taught in universities that we teach in our lab process is the ability to successfully get buy-in and collaboration from high-level policymakers and industry professionals. In that light, we believe that both universities and industry professionals should work together to offer a more comprehensive education in order to produce skilled and employable graduates.

In fact, PEMANDU Associates has helped two private universities to reform their curriculum to keep up with the changing needs of the workforce and their students. Much like the proposals put forward by KRI, the intensive labs recommended that universities today focus on offering a holistic education which focuses on enhancing employability and life skills. Holistic education was defined by the labs as an education that achieves academic excellence, life skills and emotional wellbeing, with students being taught discipline-specific knowledge, thinking and problem solving, lifelong learning, communication skills, personal and social competencies, entrepreneurialism and global perspectives – an entire package from basic tertiary education to industry experience.

Moving forward

However, one thing to note from all this is that our youth are resilient. We are seeing a higher rate of entrepreneurship and volunteerism amongst young people in Malaysia who see these activities as a viable alternative to the traditional nine-to-five job.

More youth are also shouldering the responsibility to get themselves better prepared for the workplace by joining student councils and organisations while still in university. There has been a rise in student-led associations such as AIESEC and the International Council of Malaysian Scholars and Associates (ICMS) which organise networking events, internships with leading companies to earn some of that much-needed work experience and volunteering opportunities. Such organisations can provide students with a much-needed boost to their leadership skills and career development.

Combatting youth unemployment will take an entire country, from students to educators, employers and everyone else in the community. We can already see signs that more people are taking steps in the right direction; the task now is to keep up the momentum to ensure that more of the nation’s youth will be able to make their mark in the workforce.

  1. Malay Mail, 2018 [1]
  2. Malay Mail, 2019 [2]
  3. The Edge Markets, 2018 [3]
  4. Ibid [4]
  5. Khazanah Research Institute Report, titled “The School-to-Work Transition of Young Malaysians” [5]
Breathing-New-Life-into-an-Old-Company-featured-image

BFR Labs: Driving Businesses Towards A New Horizon

While oil and gas remain among the top commodities in the world today, there is a growing interest in alternatives to fossil fuels which are finite and in danger of getting depleted. Just last year, the International Energy Agency announced that investment in electricity surpassed investment in oil and gas for the first time ever.

The great oil crash in November 2018 signalled a dramatic decline in crude oil prices from a four-year high to under USD$50 a barrel in mere weeks. CNN business attributed the crash to a slowdown in global economic growth as well as relatively weak demand for oil in Europe and Asia.* Is this then indicative that oil is no longer the hot commodity it was ten years ago?

Times have changed and champions of Big Oil are starting to show an interest in renewable energy and a willingness to engage with policymakers about climate issues.** The renewable energy movement isn’t just limited to America. More and more countries are seeking to seeking to reduce a dependency on fossil-fuels and move towards renewable energy.

New Zealand is one such country who made the decision to regulate (and eventually reduce) emissions of greenhouse gases as early as 2007. In April 2018, Prime Minister Jacinda Arden announced an end to further offshore oil and gas exploration and vowed to reduce the country’s net greenhouse gas emissions to zero by 2050. New Zealand is well on its way to end its reliance on fossil fuels as its main source of energy as the country already obtains 80% of its electricity from renewable sources.

However, the next big challenge is faced by industries and products that rely on fossil fuels. Where does this change to renewables leave the energy companies who specialize in oil and gas? Will they be left out in the drive towards green and renewable energy?

Playing the Game of Impossible

While this shift away from oil and gas dependency itself is certainly challenging, PEMANDU Associates believe that it is possible to diversify and conduct feasible as well as profitable turnarounds.

As the saying goes, ‘acknowledgement of a problem is the first step towards its solution’ – first, companies should understand that their problem is only going to get worse as more countries start to remove their dependence on fossil fuels. The next step is to robustly assure a state of readiness.

PEMANDU Associates’ experience in utilising its proprietary BFR (Big Fast Results) Methodology to enable clients to define and achieve their goals with the 8 Steps of Transformation ©, has been key in assisting governments like Malaysia and Oman in diversifying their economy from oil & gas dependency. The oil and gas industry is one of Oman’s primary industries, with petroleum products fuelling the economy and enabling Oman’s development over the past 30 years. This dependence on oil subsequently caused Oman’s economy to be greatly affected by the 2016 global drop in oil prices. As a result, the government initiated the Tanfeedh programme aimed at unlocking the non-oil sector. Tasked with diversifying Oman’s economy, PEMANDU Associates suggested developing sectors such as manufacturing, logistics, tourism and fisheries – all of which were earmarked as having high potential – as well as holistically governing Oman’s energy sector.

PEMANDU Associates has also utilised the same methodology to enable private sectors in that particular field to enhance their downstream operations; the Pengerang Integrated Petroleum Complex, for example, was a recommendation by our team to serve as a centralised storage facility for the petrochemical industry. The facility was built as part of a public-private partnership between the state government, Petronas and foreign investment.

In 2018, PEMANDU Associates was tasked by an oil and gas company in New Zealand to facilitate a strategic workshop to identify a feasible turnaround strategy for the company in the shortest possible time. This was underpinned by a true north of steering the company away from oil and gas dependency.
 
 

To get the needle moving, the three-day strategic workshop involved 30 participants from the top levels of the company with a total of 720 total man hours of effort.

Prioritisation is a key component of our methodology. With that, the workshop focused on key enablers that would yield real outcomes for the company. These included expanding into new markets within the industry by offering new products, identifying new markets and client demographics, and diversifying the company’s business portfolio by applying existing competencies to a different sector.

The workshop generated 34 business ideas which were categorised according to impact and feasibility: 20 ideas were classified as ‘Breaking New Grounds’ ideas; and 14 as Business Opportunities for deprioritised ideas. PEMANDU Associates recommended that the company continue with the BAU ideas they had already planned for, but spice things up by adding fresh ideas to elevate the company beyond the norm.

Fresh eyes, bold new ideas

PEMANDU Associates believes that the only way for oil and gas companies to diversify is to expand into new markets or look for fresh opportunities in new industries. As the client already had experience in construction, most of the high priority suggestions were aimed at strengthening its foothold in the construction industry while scaling back its oil and gas operations.

The top new idea suggested was to expand into waste management by repurposing waste into building materials. With China’s plastic waste ban that started in January 2018, countries around the world are scrambling to find a substitute for China, turning instead to Southeast Asia. However, Southeast Asian countries are now following China’s example and closing their doors to waste imports – starting with Vietnam in July 2018, Thailand and Malaysia in October 2018 and now the Philippines in January this year. New Zealand previously shipped 15 million tonnes of waste plastic a year to China, which means that there will be a serious plastic waste build-up very soon if alternatives are not found. Repurposing plastic waste into building materials is an innovative and green alternative that can reduce the amount of discarded waste through a low energy and eco-friendly recycling process.

Another opportunity suggested at the workshop was to provide modular residential housing by incorporating industrial building system (IBS) techniques when building housing units. This was in light of construction trends in the region revealing a concentration of construction activity in the residential sector. And on top of that, the government’s recent launch of the KiwiBuild program which aims to build 100,000 quality affordable homes for first home buyers within 10 years. With IBS techniques, units would be built in the factory and assembled onsite – meaning that units could be built faster, cheaper and still allow for flexibility in design.

Towards a new horizon

While it is still early days yet, suggestions from the workshop were well received by the client who is now in the process of implementing the initiatives in phases in the next 5 years. Part of the PEMANDU Associates process is to aim for the seemingly impossible while making significant and regular progress along the way.
 
 
 

In this case, the goal was not to entirely discourage the client from continuing with its work in the oil and gas industry, but rather, to offer fresh new ideas to diversify and expand its horizons with greater confidence beyond their original industry.

Source: *CNN Business, **Bloomberg