Transformation on the Street: Business with a Purpose

NUDE is a small shop in Petaling Jaya with a mission to reduce waste and change the way Malaysians think about going zero-waste. Selling a range of items from soap, skincare and snacks, NUDE encourages customers to buy only what they need and bring their own containers to shop. It’s their way of getting more people to think about their impact they’re leaving on the environment.

We sit down with Cheryl Anne Low and Wilson Chin, co-founders and owners of NUDE, to understand their take on running a business sustainably.